The idea for roundtable6 came when our principal was suffering from vertigo. Instead of a single doctor, he was treated by a team of experts who collaborated on his case. They coordinated their efforts so he received the best possible care and outcome. So right then and there, lying on an exam table, the idea of a new kind of agency model was born. Collaboration and expertise. Makes sense for patients. Totally makes sense for clients. We guess you could say when it comes to solving problems, we never turn off our brains.
We have a unique model at roundtable6. For each client need, we assemble a custom table of experts to find the most effective and efficient solution. Each table brings decades of category and industry experience, across six seats. Marketing. Strategy. Creative. Production. Measurement. Operations.
This highly collaborative and disciplined approach aggregates diverse perspectives to uncover deeper insights that produce greater opportunities for success.
92% of people listen to music at work.
80% of surgeons play music in the operating room.
88% of people produce their best work listening to music.
67% of Americans make New Year’s resolutions. 9.2% achieve them.
28% make a New Year’s resolution to enjoy life more.
25% make a New Year’s resolution to spend less and save more.
Most popular New Year’s Eve destinations: Las Vegas, Orlando and NYC.
64% of B2B marketers outsource writing.
62% less cost and 3X more leads – content marketing versus traditional marketing.
3% of grandparents have run a marathon and 2% have gone skydiving.
$77 billion – annual spending by grandparents for travel.
25% more auto service appointments are booked by people using integrated mobile apps.
Volunteers give twice as often to charity as non-volunteers.
Millennials are the most likely to support animal welfare and volunteer more than donate.
GenZ is now the largest population segment at 25.9% and growing with each birth.
90% of GenZ will make sure their parents feel a planned purchase is affordable before going ahead with it.
Nikola Motor Company
Henry Ford Innovation Institute
Johns Hopkins Medicine
Urban Science – NADA
Gonzalez Design Group
Friends for Animals of Metro Detroit